Emaar Hospitality Group launches ‘Address Boulevard’

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Staff Report

Dubai – Address Hotels + Resorts, the premium luxury hotel brand of Emaar Hospitality Group, has unveiled its new city lifestyle resort, Address Boulevard. It adds to Emaar Hospitality Group’s impressive and growing portfolio of luxury hospitality venues that have redefined the hotel industry and set new benchmarks in service standards.

Address Boulevard has 196 spacious rooms including 116 spacious Deluxe Rooms, 44 Deluxe Club Rooms, 28 One-Bedroom Suites, seven Two-Bedroom Suites and a luxurious Presidential Suite offering spectacular views of The Dubai Fountain and Burj Khalifa. In addition, there are 532 serviced apartments including duplexes and two penthouses, with short-term guests at the residences also guaranteed access to the hotel’s facilities.

Chris Newman, Chief Operating Officer of Emaar Hospitality Group, said: “Address Boulevard is another statement on the ambition of Emaar Hospitality Group to set new industry standards. A celebration of the hospitality excellence that we have brought to Dubai, it is uniquely positioned as a city lifestyle resort – which integrates all the romantic charm of a resort with the convenience, amenities and appeal of a city hotel. Address Boulevard is exceptional in all its facets – from the architecture to the interiors, the unobstructed views of iconic attractions, and our uncompromising approach to superior guest service.”

With its inspiring art-deco architecture, design and décor, Address Boulevard offers a unique experience for guests and builds on the strong credentials of Address Hotels + Resorts in managing mixed-use luxury hotels and serviced residences.

The new destination is inspired by classic European finesse underlined with contemporary understated luxury. A core theme of the hotel is the notion of timeless elegance. The interiors are influenced by the era of luxurious travel while exquisite craftsmanship is evident in public areas giving the property the feel of being surrounded by someone’s private art collection making family and business guests feel perfectly at home.

Appealing to leisure and business travellers, Address Boulevard enjoys an exclusive city location that is perfect for overseas visitors who yearn to be in close proximity to retail and leisure attractions. Within walking distance of The Dubai Mall, the world’s largest retail and entertainment destination, the hotel is also on the vibrant Mohammed bin Rashid Boulevard, offering an extensive choice of specialty food and beverage concepts, ideal for families and young visitors.

It is also in close to Dubai Opera, the recently opened multi-format performing arts venue in Downtown Dubai, assuring guests of cultural experiences like never before. Other attractions that are in walking distance for guests include Reel Cinemas at The Dubai Mall, Dubai Aquarium & Underwater Zoo, SEGA Republic, the largest of its kind indoor theme park in the region, and KidZania®, a dedicated children’s city.

Business guests have the convenience of being located near the Dubai International Financial Centre and Dubai International Convention Centre. The property can be effortlessly accessed from Sheikh Zayed Road and via the Dubai Metro. An air-conditioned travellator connects the Address Boulevard to Burj Khalifa/The Dubai Mall Metro Station and The Dubai Mall.

Newman added: “While the location and amenities will be a key draw for visitors from across the globe, the value proposition and lifestyle choices offered by Address Boulevard ensure its credentials as a first-choice for discerning guests. The breathtaking view from the hotel and serviced residences, and the extensive choice of leisure and wellness pursuits differentiates it in the market.”

One of the distinguishing features of the property is the incredible art installations that define the hotel’s interiors. A total of 48 artists and 251 pieces of art have contributed to delivering a remarkable set of works for visitors to enjoy. A specialist art consultancy commissioned a number of internationally-acclaimed, established and emerging artists to produce and install a wide-range of outstanding art pieces including aesthetically-mesmerising ceramic shapes, fascinating 3D maps of Dubai, a large sculpture titled ‘wings’, intriguing acrylic on mylar, silver leaf craft methods and a 46-piece bespoke collection of chandeliers inspired by diamonds and pearls and themed The Spirit of Timeless Luxury giving the venue the status of an art exhibition in a public space.