Sheikh Ahmed opens disability-friendly Emirates NBD branch


Staff Report

Dubai – Sheikh Ahmed bin Saeed Al Maktoum, Chairman, Emirates NBD on Tuesday marked the opening of the bank’s disability-friendly branch within Emirates Group headquarters.
The Emirates Group headquarters branch is the thirteenth in Emirates NBD’s network of disability-friendly branches, an important component of #TogetherLimitless, the bank’s flagship advocacy platform for financial, educational and workplace inclusion of people with disabilities (people of determination). The bank also announced plans to continue to add to its disability-friendly network which currently include branches in Jumeirah Al Wasl, Hamriya, Rashidya, Al Aweer, Jumeirah Emirates Towers, Nad Al Sheba, Green Community, Oud Metha, and Mizhar Mall, Jumeirah Beach Road, Umm al Quwain and Mankhool.
In its first phase of modification, employees of the Emirates Group headquarters branch will be trained on disability etiquette and the privileges offered to Sanad Card* holders. To enhance mobility access, the branch has been equipped with accessible low-height ATMs, teller desks and cheque writing counters. To provide people with visual impairment ease of direction within the branch, tactile floor indicators and signage have been installed. The branch also offers priority queuing and a dedicated waiting area offering an easier and more elevated branch experience to people with disabilities.

Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Emirates NBD commented: “As part of our strategic and long-term commitment to the people of determination, Emirates NBD has taken the lead in transforming its branch network and operations to cater to their needs. Step by step, we are working towards transforming our entire institution to provide people with disabilities an enhanced and inclusive customer experience in addition to products and services that support their integration and independence financially.”
He also urged greater private sector participation adding, “As our nation prepares to receive millions of visitors, we urge others in the private sector to join our efforts in supporting Dubai’s goal of being a disability-friendly city by 2020. It is only through the empowerment of all segments of society can we truly achieve complete financial and social inclusion.”
Emirates NBD also offers Braille currency issued by the Central Bank of the UAE, in its Jumeirah branch to empower customers with visual disabilities and offer them the independence of processing their own branch transactions.