, Dubai sign MoU on ‘Digital Protection’


Staff Report

Dubai – The Commercial Compliance & Consumer Protection (CCCP) sector in Dubai Economy and, the Middle East’s largest online retail and marketplace website, have announced co-operation on the ‘Digital Protection’ initiative for consumer rights protection.
The memorandum of understanding (MoU) signed by CCCP and aims at promoting consumer confidence in the region’s growing e-commerce industry and makes the first certified e-commerce website to display the consumer protection logo of Dubai Economy.
The MoU was signed by Mohammad Ali Rashed Lootah, CEO, CCCP and Ronaldo Mouchawar, CEO and Co-Founder of This initiative is the latest in a series of measures adopted by CCCP to regulate e-commerce in the emirate of Dubai, promote compliance and global best practices among commercial establishments, both online and offline.
The CCCP has been actively ensuring that the retail sector continues to develop in Dubai and remains transparent and regulated as it grows. CCCP has been working closely with for many years to safeguard consumer rights in the Middle East, including taking strict measures against counterfeiting.

Mohammad Ali Rashed Lootah, CEO, CCCP, said: “In line with the economic agenda of Dubai, we support the transformation of Dubai into an innovative service-based economy to enhance its business environment and accelerate productivity and growth. The ‘Digital Protection’ initiative certifies e-commerce websites as per our consumer protection policies and focuses on training them on complying with the UAE laws and regulations. We are pleased to co-operate with, the largest e-commerce website in the Middle East, in this initiative that aims at providing better customer experience, increased consumer protection, and faster response to customer issues, as well as ensuring the regulations of the e-commerce laws.”

Ronaldo Mouchawar, CEO & Co-founder of commented: “Our customers’ trust is a top priority for We have been working closely with CCCP for many years to benchmark our service standards and policies, as well as any applicable laws in accordance with the global best practices. As the Middle East is increasingly becoming a key player in global e-commerce and the expectations of our connected consumers are rising, there is a need to continuously evolve and enhance the e-commerce experience. Our co-operation with the DED is a significant step in this direction for and will help promote consumer confidence and encourage online shopping in the region.”
The areas identified by CCCP and in which CCCP will guide are sharing of best practices and training employees on the consumer complaint resolution mechanisms.