iPhone 8 pre-booking started in UAE; new devices will reach stores on Sept 23 at Dh2849


Abdul Basit

Dubai – Apple’s newly launched devices – iPhone 8 and iPhone 8 Plus – will reach the UAE stores on September 23 along with other select countries but both the telecom operators in the country have started pre-booking.
Both the new devices will be available in space gray, silver and an all-new gold finish in increased 64GB and 256GB capacity models starting at Dh2,849 from Apple.com and Apple stores and is also available through Apple Authorised Resellers and select carriers.
“Customers will be able to order iPhone 8 and iPhone 8 Plus beginning September 15, with availability beginning September 23 in the UAE,” the Cupertino-based smartphone manufacturer said in a statement.
UAE telecom operator Etisalat in a media statement said: “Customers will be able to pre-order iPhone 8 and iPhone 8 Plus beginning September 15 on www.etisalat.ae and visit the nearest Etisalat stores.”
Dubai-based mobile operator du also announced on its website that customers can pre-book the new gadgets on its website.
The UAE is the only Gulf country to receive the new devices in the first wave of countries, along with the US, while other GCC countries will receive these devices in the next wave, starting Friday, September 29, 2017.
Apple has sold more than 1.2 billion iPhones over the past decade, but last year had a substantial decline in revenue as many consumers rejected the iPhone 7 as being too similar to the iPhone 6.
“iPhone 8 and iPhone 8 Plus are a new generation of iPhone that improve on everything we love about iPhone,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 8 and iPhone 8 Plus have new glass and aluminum designs, new Retina HD displays and A11 Bionic — the smartest chip ever in a smartphone. Packed with more advanced cameras with Portrait mode and Portrait Lighting, and the highest quality video capture in a smartphone, iPhone 8 and iPhone 8 Plus enable the freedom of wireless charging, all with AR optimization like no phone ever before.”

Major launch
Last Tuesday, Apple Inc launched its much-anticipated iPhone X, a redesigned product of glass and stainless steel with an edge-to-edge display that Chief Executive Tim Cook called “the biggest leap forward since the original iPhone.”
The phone features wireless charging, an infrared camera and hardware for facial recognition, which replaces the fingerprint sensor for unlocking the phone. The home button found on previous iPhones is also gone, and users instead tap the device to wake it up.
The phone ships on November 3, as well as the holiday shopping season that follows are the most important for Apple in years.
The screen on the iPhone X is about the size of the current iPhone 7 plus, though the phone is smaller. It features richer colours thanks to a new technology called OLED that other vendors such as Samsung are also rolling out.
Apple also introduced the iPhone 8 and iPhone 8 Plus, which resemble the iPhone 7 line but have a glass back for wireless charging.
The new phones feature Apple’s first proprietary graphics processor, which provides greater speed, improved cameras and some features for augmented reality apps.
The cheapest phones have 64 gigabytes of memory, up from 32 gigabytes in previous models.
The company also introduced an upgraded Apple Watch, which can make phone calls and access the internet without the user carrying an iPhone.
An upgraded Apple TV will support the high resolution display known as 4K and will feature more programming options as Apple steps up efforts to cut content deals and produce its own shows.

New Campus
Cook opened the event at the Steve Jobs Auditorium on Apple’s new campus with a tribute to the company’s co-founder and former CEO Jobs, who died in 2011.
The Apple building itself was considered to be Jobs’ final product, and Cook spent a few minutes boasting about the design, energy-saving features and public spaces at the new campus, including a flagship Apple Store.
The theatre, never before open to the public, features an expansive glass-enclosed lobby, with two massive white stone staircases leading down to the auditorium. Inside, the decor is similar to that of Apple’s stores, with hard maple flooring and tan leather seats. – abdulbasit@theuaenews.com