Jumbo sees augmented reality as a hot category at Gitex Shopper


Staff Report

Dubai – Reflecting the current global appeal for augmented reality (AR) products, visitors at Gitex Shopper, the region’s largest consumer technology exhibition, are expected to seek out the latest and best gadgets in this category including smartphones, wearables and virtual reality (VR) headsets, according to Jumbo Electronics, the leading OmniChannel retailer in the UAE.

Nadeem Khanzadah

“Augmented reality is definitely a trend to watch out for in the technology space, which transports consumers into a world of new experiences, places, and sensory experiences. Such innovation and immersive experiences are the biggest factors impacting the latest trends in consumer technology. People want augmented and engaging ways to carry out everyday tasks, which is why our focus at Gitex Shopper this year will be centered on innovative, entertaining and functional products that make a difference and add value to the UAE’s tech-savvy market,” said Nadeem Khanzadah, Head – OmniChannel Retail, Jumbo Group.
At the show, Jumbo expects smartphones to be another hot category this year due to the strong line-up of new product launches from big IT brands such as iPhone 8, Samsung Note 8, and Nokia 8. Consumers can also look forward to an all-encompassing experience at Jumbo’s special Experience Zone for products from Asus, Samsung VR, Dyson, and Insta Cameras.
Khanzadah added, “Jumbo has actively participated at Gitex Shopper since the show’s inauguration, which has continued to elevate itself as a premier consumer electronics event in the region. As the leading OmniChannel retailer in the UAE, this event is an indispensable platform for us to engage with our consumers up close and personal and provide them with high levels of quality and value-for-money deals and services. This year, for the first time ever, Jumbo has also partnered with Fetchr to provide direct home delivery services as a convenience factor to consumers. Overall, we expect to see sales rise by between 10 per cent compared to the last year’s Gitex Shopper Autumn.”
This edition, Jumbo will have a range of offers with premium giveaways on smartphones, laptops, TVs and gaming products that customers can look forward to. Apart from AR as a rising trend, the company is also expecting an increase in wearable technologies, VR products, drones and high-end gaming products.
In addition, Jumbo has also been witnessing increasing demand for smart TVs, owing to widespread availability of high speed Internet in the UAE and the rest of the GCC region. The latest television technology such as Sony’s A1 BRAVIA TV with the first ever Acoustic Surface Technology, emitting the sound through the screen via waves is currently one of the best sellers in the market with a steady upward sales trend. – abdulbasit@theuaenews.com