Ring to Make Middle East Debut at GITEX 2017


Staff Report

Dubai:  Ring has announced its debut at GITEX Technology Week 2017, making a foray into the Middle East market. The company is organizing the exhibition to unveil its latest suite of smart home security products such as Ring Video Doorbell, Ring Video Doorbell Pro, Video Doorbell Elite, Ring Floodlight Cam and the new Ring Spotlight Cam. Ring will also announce new partnership across the region.

“Ring re-imagined the doorbell so consumers could respond by using a smartphone to someone at their front door from anyplace, anytime. Ring’s mission is to reduce crime in neighborhoods and empower consumers by creating a Ring of Security around homes and communities with our suite of smart home security products. Since its launch in 2012, the company has grown tremendously and our products are well accepted in the US and other global markets. After our global success, we are looking to replicate this in this region as well and GITEX Technology Week 2017, being the biggest technology exhibition, is the best platform to make our Middle East debut,” says Mohammad Meraj Hoda, Managing Director of Ring.

Ring’s mission is simply to reduce crime in neighborhoods. Its product is known globally as a dependable second set of eyes and ears that deter from thieves. Rings have been hailed and it has been proved that the rate of crime is reduced by up to 55% in neighborhoods across the US, and its goal is to bring the same convenience and security to the Middle East neighborhoods.

“With the UAE witnessing a positive growth of the property sector with many developers focusing on building master-planned communities, we believe that the time is right for Ring to introduce its products and solutions to the Middle East market. At GITEX, we want to create awareness of our brand and products, demonstrate how our products can reduce crime, and meet with channel partners and sign on strong partners to expand our market reach. We are confident that our smart home security products will be well accepted in this region,” Mr Hoda added.