Etihad Airways partners with Alibaba to launch Global Shopping Festival

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Staff Report

China: Etihad Airways and Alibaba’s Tmall and Alitrip today debut a specially branded aircraft livery for the 11.11 Global Shopping Festival 2017.

Five aircraft emblazoned with this special 11.11 exterior will depart from Abu Dhabi travelling to four destinations in Greater China includes Beijing, Shanghai, Chengdu and Hong Kong. In the coming month, these five aircraft will carry this unique branding to over 40 cities across Etihad Airways’ global network.

China has over 721 million internet users and the ecommerce industry in China has grown continuously over the past decade. Tmall is the lead player in the country’s ecommerce industry. Its 11.11 Global Shopping Festival has quickly become the largest and most influential online shopping festival in China.

China is the UAE’s second-largest trading partner. This partnership proactively executes China’s ‘Belt and Road’ initiative, facilitating economic ties and cultural exchange between China and the UAE. At the same time, it takes Chinese culture to Europe, the US and Africa via the Abu Dhabi hub.

With access to nearly 200 million registered Alitrip users, the online store has significantly enhanced Etihad Airways’ digital reach in the Chinese market and made its remarkable products and services even more accessible to Chinese guests.

Etihad Airways continues to build on its long-term relationship with Alibaba Group. The airline signed a partnership agreement with Alitrip to launch its first online flagship store in February of this year.

The two parties will expand their innovative partnership across the ecommerce arena. The two brands will continue to work together with the ultimate goal of improving their awareness and influence in the global marketplace.

Mohammad Al Bulooki, Etihad Airways Executive Vice President – Commercial, said, “Alibaba is a very important partner for Etihad Airways. As a global airline, we continuously research and deliver services to meet our Chinese customers’ needs and strive for improvement in all areas of our operation. China is an important growth market and we need to follow the market trends. Etihad Airways will work closely with Alibaba to lead the way and deliver on the high customer expectation in China, and to promote Abu Dhabi in this rapidly developing marketplace.”

Hu Chenjie, Alibaba Group Vice President and Alitrip Vice President, said, “We are delighted to enter into this special cooperation with Etihad Airways, a prestigious, world-leading airline. With the power of Etihad Airways, we can enhance global passengers’ awareness of both the Alibaba and Alitrip brands, allowing the ecological chain we painstakingly built to reach more passengers worldwide. Guided by Alibaba’s global strategy, we partner with Etihad Airways, helping consumers to experience unique global destinations, especially emerging destinations such as Abu Dhabi, the rest of the UAE, as well as the Middle East and Africa.”