Aldar properties join forces with the FIFA club world Cup to celeberate the UAE national day


Staff Report

Dubai: To mark UAE National Day Aldar Properties has joined forces with the FIFA Club World Cup UAE 2017 to host the one-of-its-kind Mobile Roadshow in its vibrant community retail centres starting from 16 November to 2 December.

The Mobile Roadshows will be at Aldar’s community retail centres, and will offer a series of exciting activities that test the participant’s football skills. These include: competitions on football dribbling, passing, heading and throwing, in addition to other skills such as precision, save, reflex, accuracy, touch, E-sport, power and speed. The performance is then scored and ranked against the rest of the UAE community via a mobile app.

The challenge promises an exhilarating experience for all football fans, and it caters to a wide range of audiences, especially for children who wish to play football within a safe and comfortable environment. The FIFA official mascot ‘Dhabi’ will also tour the communities with the Mobile Roadshows, reaching out to young budding footballers.

By hosting the experiential activity, Aldar Properties aims to reinforce the importance of sports and wellbeing across its communities, and with the excitement mounting at the imminent commencement of the FIFA Club World Cup UAE 2017, the Mobile Roadshow will galvanise the enthusiastic spirit among its residents and visitors.

Zahra Al Ali, Marketing Manager, Community Retail, Aldar Properties said: “Aldar Properties is honoured to be associated with one of the largest competitions in the sports world. The Mobile Roadshows give our communities an amazing opportunity to come together and celebrate common interests, portraying the togetherness spirt in the UAE in a healthy competition.”