NIVEA MEN collaborates with Real Madrid to extend globally

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Staff Report

Dubai: NIVEA MEN have signed a five-year contract in collaboration with the world-famous football club Real Madrid C.F., aiming to extend their partnership globally covering 70 countries. The two brands have been successfully partnering since 2013.

“Modern football and men care make a great match, both standing for values like confidence, togetherness, passion and mastery. Therefore, we are excited to bring our cooperation with the world-famous football club Real Madrid to a global level,” says Beiersdorf CEO Stefan F. Heidenreich.