HTC U11+ smartphone arrives on UAE shores


Staff Report

Dubai: It’s not easy squeezing even more into a slimmer, stunning phone, but HTC has done just that as it confirms the local availability of its highly-awaited HTC U11+ smartphone in major retailers across the UAE including the HTC regional e-commerce store. The HTC U11+ takes the popular HTC U11 and adds a bigger screen and loads of new features into an even thinner frame, now available at Dh2849.

Unveiled globally in the winter of 2017, the HTC U11+ is the pinnacle of HTC’s signature U series of smartphones; a premium range launched worldwide at the start of 2017 and encompassing the popular HTC U11, HTC U Ultra, and HTC U Play models.

Nikitas Glykas, President of HTC Middle East and Africa, said, “Innovation is inspired by human curiosity. Our customers want to go beyond what currently exists, and we want to deliver products that go above and beyond their expectations. This is the ethos of HTC’s U series, and the U11+ is yet another addition to this diverse range that, we believe, will serve to define the mobile experience of the future.”

In the fall of 2017, HTC made a significant move in reinforcing its branded smartphone strategy through a deal with Google in which HTC received USD$1.1 billion in cash from Google as part of a non-exclusive license for HTC intellectual property. The deal and resulting financial flexibility is being used by HTC to focus on a more streamlined product portfolio, maintain a rich legacy of innovation, and realize the potential of a new generation of connected products and services in 2018 and beyond.