Dubai: In line with the regional drive towards sustainability and the conservation of resources, the Gulf Petrochemical and Chemical Association (GPCA) is pleased to announce the launch of its sixth Waste Free Environment Campaign. This year, the initiative focuses on the importance of plastic recycling and fostering
collective responsibility among GCC residents.
The latest edition of the campaign comes amid a time of great change in the region, as
governments, organizations and global entities prioritize more sustainable practices, greater resource efficiency and higher recycling rates that contribute towards realizing – on both regional and global level – the social, environmental and economic objectives set in recent years.
The campaign will run from 18th to 22nd of February in key locations across the GCC and the world, engaging influential change makers such as government stakeholders, industrial giants, educational institutions and the wider community, across the region and globally, to shift perceptions of plastic and incorporate sustainability into the habits among the public.
Over the last two years, Waste Free Environment has shifted away from being a clean-up
campaign to expanding its reach and creating greater awareness about the importance of
recycling, responsible litter disposal, and the benefits of plastics in modern day life. In 2017, the campaign expanded its reach to four continents, 13 countries and 23 cities.
According to a GPCA survey, only 38% of GCC residents have an informed view of recyclable and degradable plastics, signaling the need to incorporate more information on this important subject in the education systems across the region. The survey also found that almost half (48%) of the 4,076 respondents support the practice of recycling plastics into new products, rather than resorting to conventional waste disposal.