Gulf Photo Plus announces Cadillac as the presenting partner of GPP Photo Week 2018


Staff Report

Dubai: Gulf Photo Plus (GPP) is pleased to announce that Cadillac has come on board as the official presenting partner of GPP Photo Week 2018, the Middle East’s longest-running
photography event, which runs from the 7th through the 12th of February 2018 at Alserkal Avenue.

GPP Co-Director Mohamed Somji expressed his enthusiasm for this partnership, stating,
“We are proud, grateful, and – of course – very excited to welcome Cadillac to the GPP
family as our presenting sponsor for GPP Photo Week 2018. Their support for the rapidly developing photography scene of the MENA region is invaluable, and we are privileged to labor alongside them in pursuit of our mutual vision of equipping and inspiring the photography community here in the Middle East.”

Somji continues, “As photography becomes increasingly accessible and ubiquitous as an art form, more and more people are turning to it as a medium of self-expression and social narrative. We’re fortunate to have the opportunity to help harness that energy to equip artists to pursue photography in all its forms at GPP Photo Week.”

Nadim Ghrayeb, Head of Marketing, Cadillac Middle East commented on the partnership: “Cadillac has long been an advocate of platforms like GPP. Through our 115-year history we have always been at the heart of the fascinating and ever-changing art scene, with our brand and products playing a crucial role in many artists’ storytelling, from Andy Warhol’s art to Bruce Springsteen’s Pink Cadillac.”

“Both globally and locally, we look to nurture this natural partnership by co-creating and promoting many initiative and artists, from the Letters to Andy Warhol exhibition at Sole
DXB to partnering with Nafsika Skourti, a young Jordanian designer. Now we have started 2018 with GPP and Khalik to continue our story of Arabs of New York, in addition to promoting young photographers in the region at this unique activation,” continued Ghrayeb.

In conjunction with their role as presenting partner of GPP Photo Week 2018, Cadillac has commissioned renowned photographer Khalik to co-create a series of portraits of the Arab diaspora of New York City, as a continuation of the brand’s Arabs of New York campaign.

These portraits – exhibited for the very first time at GPP Photo Week 2018 – will be shown alongside Khalik’s signature body of work, Souls Against the Concrete, at Alserkal Avenue’s much-heralded multi-disciplinary space, Concrete.

The support of Cadillac has also been integral in allowing GPP to develop its wide array
of activities at GPP Photo Week 2018, many of which are free to attend, that aim to make photography accessible. Attendees of the event, presented by Cadillac, can take part in workshops, seminars, PhotoFriday, portfolio reviews, and a wide range of free programming, including exhibitions, Snap Sessions, photo walks, artist talks, kids activities, and the ShootOut.