FashionValet forays into Middle East market

217

Staff Report

Dubai – FashionValet, one of the fastest growing online retailers in modest fashion from Southeast Asia, has expanded its extensive network of brands to the Middle East.
With over 400 carefully curated fashion brands, FashionValet is dedicated to delivering exquisite and on-trend products to its customers all around the globe. Each week new styles go live ensuring great fashion is available to everyone. Now, with the much-awaited launch into the region, they are bringing these brands exclusively to the Middle East, with free delivery for customers in Qatar, Kuwait, the UAE and Saudi Arabia.
FashionValet is poised to offer the Middle Eastern market a whole new segment of creativity and fashion from this rapidly developing territory. Co-founded by one of Malaysia’s most prominent fashion icons and social media celebrity Vivy Yusof, FashionValet has grown their online presence across Southeast Asia with over 300 up-and-coming designers and local brands, all meticulously chosen and carefully selected to join the FashionValet modest movement. Their strength as the leading mid to premium platform showcases the very best of trending fashion from the Orient, bringing Middle Eastern consumers access to the overwhelming array of styles and exquisite products available from Asia right to their front door.
As a premium platform that chooses not to rely heavily on discounts and promotions, a core aspect to the growth and success of FashionValet is their collaborative campaigns with social media influencers and other publicity partnerships with regional celebrities from Malaysia, Singapore and Brunei.
Previous celebrity collaborations include Nora Danish, Noor Neelofa and Scha Alyahya amongst many others and this model hopes to be replicated in the Middle Eastern market with local brands, influencers and the who’s who and game changers, recognised for their own creative vision within the region.
“We are so excited to be launching FashionValet in Dubai for the region, and to be bringing the wonderful talent of our local designers and brands to this region. We have many customers here and have always been strong admirers of the local fashion industry in the Middle East and have wanted to have a presence here for the longest time. We are so glad it’s being put into fruition and look forward to building relationships between FashionValet and the local fashion community,” says FashionValet Co-Founder and Chief Creative Officer, Vivy Yusof.
FashionValet offers a wide range of ready-to-wear garments for women, from abayas to more contemporary/modern styles, as well as accessories, handbags and scarves from chic classics to edgy statement pieces. They also offer beauty, kidswear and menswear.
Currently offering their service in the UAE, Saudi Arabia, Kuwait and Qatar, their philosophy is hinged on having fun with fashion and creating a lifestyle of convenience by simplifying the shopping experience with a fresh new look and dedicated customer service team, available to offer support with online shopping dilemmas from simple queries to style tips and suggestions. – abdulbasit@theuaenews.com