Nova 3e sold out on the first day on shelf in UAE, claims Huawei

Shoppers queue up to be the first to experience the smartphone that comes with a full view display and natural beauty algorithms

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Customers at Huawei experience store in The Dubai Mall. Supplied photo

Staff Report

Dubai – HUAWEI on March 30 claimed that its flagship nova 3e was sold out on the first day on the shelf in the UAE. The new smartphone hit shelves on March 29 as customers began queuing up outside the Huawei Experience store at The Dubai Mall.
The HUAWEI nova 3e is available at the HUAWEI Experience Store located on level 2 at the Dubai Mall and across select retailers in Klein Blue and Midnight Black colours at a price of Dh1,199.

The customers who had pre-booked their HUAWEI nova 3e came were eager to pick up their device and be the first to experience the thrill of an unprecedented photography and display experience, Huawei said.

As doors opened, those waiting in queue swarmed in to witness a live demonstration of the innovative new features of the HUAWEI nova 3e. The store was buzzing with chatter as customers expressed their excitement while trying out the unique features, with many sparking social media envy by tweeting pictures showing off that they were among the first to experience the HUAWEI nova 3e. Shoppers also had the chance to win a brand new HUAWEI nova 3e on social media.

David Wang

David Wang, UAE Country Manager, Huawei Consumer Business Group, said: “We are delighted with the record sales of HUAWEI nova 3e on the first day as a result of the strong customer demand for the pre-order. HUAWEI nova 3e pre-booking and first day sales have beaten previous records of HUAWEI nova series launches in the UAE. The lineup of excited shoppers outside our door is the testimony to how HUAWEI nova 3e is set to change the game in its segment. With an unrivalled photography and display experience at an incredibly competitive price, we have surpassed the expectations to create a new superstar smartphone. Our prediction of HUAWEI nova 3e becoming a top seller in its category is set to come true and in an incredible time frame.”

The HUAWEI nova 3e is packed with powerful imaging technology and smart photography features such as Natural Beauty algorithms that are designed to accentuate each person’s natural beauty and perfect each image. The 3D beautification mode uses 96 facial recognition points to adjust and enhance lighting on the contours of the subject’s face. The HUAWEI nova 3e’s 5.84-inch Huawei FullView Display 2.0 brings more colour and detail to a vibrant viewing experience. Additionally, the HUAWEI nova 3e’s advanced features at an unmatchable price.

The HUAWEI nova 3e is available now at the HUAWEI Experience Store located on level 2 at the Dubai Mall and across select retailers in Klein Blue and Midnight Black colours at a price of AED 1,199. – abdulbasit@theuaenews.com