Al Maya Group launches Singapore’s Super Coffee in UAE


Staff Report

Dubai – Al Maya Distribution, UAE an ISO 22000:2005 & HACCP certified FMCG Distribution Company launched Super Coffee from Super Group Ltd, Singapore in the presence of Samuel Tan, Ambassador of Singapore in the UAE in Dubai at the Group’s Supermarket at Murooj Complex, Dubai.
Kamal Vachani, Group Director of Al Maya Group, welcomed the dignitary at the supermarket.
Vachani informed the Ambassador about the Super Coffee and other FMCG products available at Al Maya Super markets across the UAE coming from Singapore. Vachani also showed his interest to increase import of food products from Singapore.
The Ambassador appreciated the Group’s role in promoting Singapore’s food products in the UAE. Super Coffee belongs to Singapore-based Super Group. They say, “We believe our coffee expresses our love for life, that’s why we pour all our expertise and optimism into every cup. Our 3-in-1 coffee offers today’s coffee lovers great flavours that will remind them what they love about life”.
Super Group is a world-class manufacturer of food & beverage products, headquartered at Singapore. It’s a subsidiary company of Jacobs Douwe Egberts (JDE), Netherlands.
Thirty years ago, Super Group pioneered 3-in-1 beverages in Southeast Asia by conceiving premixed coffee and cereal beverages in sachets. Today, Super Coffee, Cereal and Tea is a staple in households and offices across the region; appreciated for its variety of beverages that are delightful, easily accessible and convenient.
Founded in 1987, Super pioneered and introduced the concept of 3-in-1 beverage products in Southeast Asia (SEA) as we believe that tasty products should be convenient and affordable. We were accredited Pioneer Status by the Singapore Economic Development Board for pioneering the manufacture of instant cereals in 1994, followed by soluble spray-dried coffee (SDC) in 1998 and non-dairy creamer (NDC) in 2003.
The Group currently operates 15 strategic manufacturing facilities across Asia. It operates the largest soluble SDC coffee powder manufacturing facility in Malaysia and one of the largest NDC plants in Wuxi, China. Super is also one of the few F&B companies in the world that has the ability to operate a premium soluble freeze-dried coffee (FDC) powder plant.
Our positive attitude has helped the Group to achieve dynamic synergies with our partners and secure our position as one of the leading brand owners of consumer retail products in Thailand, Myanmar, Malaysia, Singapore, and the Philippines.
In June 2017, Jacobs Douwe Egberts (JDE) announced the acquisition of Super Group Ltd. This marks a significant milestone for the coffee and tea industry, as JDE and Super embark on a collective journey to, serve high-quality products to customers and consumers in Asia.
JACOBS DOUWE EGBERTS: A global coffee & tea company, serving consumers in more than 120 countries through iconic brands including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Super, Kenco, Pilao & Gevalia.
Al Maya group was established in the year 1982 by a pioneering business person L K Pagarani (Chairman – Al Maya group). Today it has a well-structured distribution network across UAE, Oman, Qatar, Kuwait, Bahrain & UK, representing renowned multinational & regional brands such as Kraft Heinz, Cadbury’s Biscuits, Oronamin C, Pocari Sweat, Ice Cool, Koka, Bundaberg, MTR, Society, Govardhan, Kohinoor Foods, Pillsbury, Aeroplane, RRO, Bikano, Horlicks, American Kitchen, Sante, Hydro coco, UFC, Acorsa, Minara, Kawan, KG, Silver Swan, Renuka, Hartbeat, Vochelle, Jungle Oats, Beautiful Denmark, Polenghi, Fulfil, Skippy etc.
Al Maya Group, the UAE based business conglomerate, has also more than 50 supermarkets in the GCC countries in addition to other businesses. Kamal Vachani thanks the Ambassador for visiting Al Maya Supermarket for launching Super Coffee from Singapore, and assured his full support from Al Maya Group for importing and distributing more and more FMCG goods from Singapore.