Sharjah’s first English radio station Pulse 95 goes live

2487

Abdul Basit

Sharjah – Bringing a new dimension to UAE broadcasting, Sharjah Media Corporation has unveiled Pulse 95, the emirate’s first English speaking radio station featuring leading voices from the Emirati and global community including Sally Mousa, Sara Al Madani, Ana Schofield, Anna Roberts, Omar Al Busaidy, Hassan Dennaoui (Big Hass), and Iman Al-Majali, who will present a vibrant mix of local and international news, exclusive interviews, features, morning talks, evening segments, and a unique blend of acoustic music that will cover chart-topping hits.

Themed ‘The Heart of Sharjah’, Pulse 95 is set to become the newest English voice in UAE radio, broadcast from Sharjah to the whole of the country on 95.0.

The station is hosted by a team of highly energetic, multi-cultural presenters from the UAE, Arab region, and beyond, with a vast range of experience spanning the UK, Australia and the Middle East, whose shows will be complemented by input from the around the world.

Pulse 95 will feature daily personalities, stories and interviews covering local, regional and international issues, while highlighting the latest developments in Sharjah and the UAE, including business, education, culture, innovation and travel and tourism.

The announcement was made during the launch event held on Monday at Al Majaz Amphitheatre, in the presence of Sheikh Sultan bin Ahmed Al Qasimi, Chairperson of Sharjah Media Council; Mohammad Hassan Khalaf, Director General of Sharjah Media Corporation; Sheikh Fahim Bin Sultan Bin Khalid Al Qasimi, Chairman of the Government Relations Department; Dr Khalid Omar Al Midfa, Chairman of Sharjah Media City (Shams); Tariq Saeed Allay, Director of Sharjah Government Media Bureau; Hassan Yaqoub Al Mansouri, Secretary General of Sharjah Media Council, and Khalid Jassem Al Madfa, Chairman of Commerce and Tourism Development Authority.

Sheikh Sultan bin Ahmed Al Qasimi, Chairperson of Sharjah Media Council, described the advent of the station as a great step forward in increasing the reach, broadening the scope and driving the progress of radio in the UAE.

“The launch of Pulse 95 is an exciting venture into a new market for Sharjah Media Corporation. We have seen a real need to fill the gap in English language output, particularly when so many of the emirate’s residents use English in their day-to-day lives and increasingly conduct business in English.

“In line with that, we have created a unique station which has a worldwide agenda with Sharjah at the heart of its content, delivered by international presenters in an innovative, engaging and progressive format. This is a milestone for UAE broadcasting which can promote the residential, tourism and entrepreneurial benefits of Sharjah while catering to a local audience that wants entertainment, information and human interest.”

For the first time across the region, Pulse 95 is also bringing listeners popular top-forty chart music in an acoustic format, in line with the brand of the station and its talk radio style.

Mohammed Yanez, Head of Pulse 95, said: “We have ensured that every aspect of the content is consistent and the introduction of the acoustic music element follows that perfectly, being complementary rather than intrusive.

“Our goal is to be a totally inclusive, fun, trusted, feel-good station, bringing the listeners positive, upbeat stories of real people. Our presenters are exceptional, with backgrounds in journalism and talk radio across national stations both at home and abroad. They also have huge social media influence, so many of our listeners will know their names already.

“With that in mind and in tune with a modern, digital and tech-savvy audience, Pulse 95 will broadcast through a multi-media platform that includes radio and online.

“We are the first English station in Sharjah, but we are not aiming purely at listeners who are native English speakers. Pulse 95 is still very much an option for people who understand English and still enjoy the format and content of the shows even though it may not be their first language.”

The Shows
‘The Morning Majlis’, hosted by Sally Mousa, Sara Al Madani and Omar Al Busaidy kick-starts the week from 7-10 am every day with top news stories on business, tech and innovation, education, culture and heritage, health and wellness, food, in addition to lifestyle, art and design, plus interviews with game changers and industry experts that will get listeners thinking and talking.

‘Musafir in the City’ is presented by Anna Roberts on weekdays from 4-5 pm, who will be travelling across the emirate, focussing on interviewing and profiling different places, people and events, reviving the traditional radio documentary format by complimenting audio with visuals.

‘Yalla Home’ is hosted by Big Hass and Ana Schofield on weekdays from 5-8 pm, who will bring stories and topics on Science, Technology, Business, Food, Education, Health and Lifestyle, to entertain listeners on their ride home. -abdulbasit@theuaenews.com