Al Maya introduces 5 new products of Ice Cool in UAE

Al Maya Supermarkets bring great promotions on a wide range of products to welcome Ramadan in the UAE

271

Staff Report

Dubai – The Holy month of Ramadan is about to begin in a few days and the market trend shows customers spend most on the groceries during this month. That’s the reason Al Maya Group brings exceptional offers and gives the opportunity to its customers to enjoy lower prices on a wide range of Fruits & Vegetables, Grocery items, Bakery products, Non-Food items and much more in Al Maya Supermarkets across UAE.

Kamal Vachani

Ramadan is in the ninth month of Islamic calendar and observed by Muslims worldwide as a month of fasting. Inspired by the spirit of giving, Al Maya Group launches special promotion to celebrate the generous spirit of Ramadan.

“First I wish Happy Ramadan to all Muslims in the country as the Holy month is very special time for us and our customers. I can say Ramadan sales has already started in Al Maya Supermarkets in the UAE as we have prepared well ahead of the Holy month with extra visibility in terms of ambience and a great selection of products needed more in this month,” said Kamal Vachani, Group Director of Al Maya Group.

Kamal Vachani added, “Our marketing strategy is very well organised in terms of communication of our offers and the product range through promotional booklets, advertisement in newspapers, social media campaigns and dropping of booklets door to door specially in the vicinity of our Supermarkets.”

Kamal Vachani said, Al Maya Distribution, UAE an ISO 22000:2005 & HACCP certified FMCG Distribution Company proudly announces the launch of five new variants as a line extension to the ever refreshing Ice Cool range of natural hydrating Coconut water from Litat import & export Singapore.

With over two decades of wide acceptance to its refreshing taste in the UAE, Ice Cool the pioneering coconut water brand has introduced Roasted Coconut water in two sizes viz. 310 & 500ml cans, 100% Coconut water in 1 Litre Tetra packs, 100% Pink Coconut water in 1 Litre Tetra packs & 100% Coconut water juice in a 500ml convenient pet bottle, informed Mr Kamal Vachani.

Roasted coconut juice : One of the popular ways to drink coconut juice in Thailand is to roast it over a fire. The technique is to cut off the outer husk as much as possible and place the coconut in the coals until it is roasted all over. This technique of roasting coconut gives off a unique aroma and a much richer taste to the coconut juice. After several years of R&D, Litat import & export have managed to perfect the taste and technique. We are happy to be able to provide consumers with one more quality product “roasted coconut juice” on top of our best selling coconut juice.

Kamal Vachani said, since dates are an essential part of the meal for breaking the fast (Iftar), we have a great variety of dates’ display in stores. This time we imported special premium dates from the USA called ‘Medjool Dates’, which are very delicious and already popular among our customers in the country.”

Al Maya group was established in the year 1982. Today it has a well-structured distribution network across UAE, Oman, Qatar, Kuwait, Bahrain & UK, representing renowned multinational & regional brands such as Kraft Heinz, Cadbury’s Biscuits, Oronamin C, Pocari Sweat, Ice Cool, Koka, Bundaberg, MTR, Society, Govardhan, Kohinoor Foods, Pillsbury, Aeroplane, RRO, Bikano, Horlicks, American Kitchen, Sante, Hydro coco, UFC, Acorsa, Minara, Kawan, KG, Silver Swan, Renuka, Hartbeat, Vochelle, Jungle Oats, Beautiful Denmark, Polenghi, Fulfil, Skippy etc. -abdulbasit@theuaenews.com