Al Maya Group launches Turkey’s Pinar Water

Turkey's exports of goods to the UAE reached $15 billion in 2017, says Ambassador Can Dizdar

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Photo shows Consul General Erdem Ozan, Group Director of Al Maya Group Kamal Vachani, Ambassador Can Dizdar, Pinar’s Ersin Sen, and Commercial Attaché Hasan Onal. – Supplied photo

Abdul Basit

Dubai – Kamal Vachani, Group Director of Al Maya Group, on Thursday announced the official launch of Pinar Water from Pinar Su Turkey at the group’s supermarket in Dubai.

This auspicious event was inaugurated by Can Dizdar, Ambassador, Embassy of Turkey, Abu Dhabi, and Erdem Ozan, Consul General, Consulate General of Turkey, Dubai. The event was also attended by Ersin Sen, Export and Business Development Manager, Pınar Water, Dubai and Hasan Onal, Commercial Attaché, Consulate General of Turkey, Dubai.

Speaking to The UAE News at the event, the Ambassador Can Dizdar said, “We are grateful to Al Maya Group and we encourage such partnerships. Al Maya is a very good and reputable brand and they are a very effective distributor. Distribution is key in this sector.”

On the occasion, Kamal Vachani said, “We are proud to announce the official launch of Pinar Water here. We are also grateful to the Ambassador Can Dizdar for his presence at the launch. We will continue to promote Turkish products across our supermarkets in the UAE.”

The Ambassador said Turkish products are very popular in the UAE specially the food products because these products meet the taste of everyone in this country be it Emiratis or expatriates.

“I see a huge demand for Turkish products in the UAE. We export more than 300 products to the UAE valuing $15 billion in 2017. We are working to export more products to the UAE,” the Ambassador told this scribe.

Vachani said, “Our vision is to be one of the most admired FMCG distribution companies in the GCC region.”

Pınar Su (Pınar Waters), a member of Yasar Group, one of the respected institutions in Turkey introduced packaged bottled mineral water to Turkish consumers in the year 1984.

With the state-of-the-art production facilities of international standards, the fully automated filling process is carried out by means of Class 100 Isolator and DClean Room technology without disrupting the water’s natural structure or changing its mineral balance.

Pınar Su maintains its leading position of being the first packaged water brand in Turkey with TSE certificate. Pinar Mineral Water has been patronised by consumers across the globe.

Today Al Maya has a well-structured distribution network across UAE, Oman, Kuwait, Bahrain & UK, representing renowned multinational & regional brands such as Kraft Heinz, Cadbury’s Biscuits, Oronamin C, Pocari Sweat, Ice Cool, Koka, Bundaberg, MTR, Society, Govardhan, Kohinoor Foods, Pillsbury, Aeroplane, RRO, Bikano, Horlicks, American Kitchen, Sante, Hydro coco, UFC, Acorsa, Minara, Kawan, KG, Silver Swan, Renuka, Hartbeat, Vochelle, Jungle Oats, Beautiful Denmark, Polenghi, Fulfil, Skippy etc. -abdulbasit@theuaenews.com