Super Sale: Shoppers throng to malls in Dubai

Deira City Centre sales

Abdul Basit

There was an overwhelming response to the much-awaited up to 90 per cent discount 3-day Super Sale in Dubai on the first day (May 2) and the second day (Friday).

I saw people were struggling for parking in most of the shopping malls in Dubai and the same situation was inside as almost all malls were jammed packed and crowded and again I saw people in long queues in front of the payment counters. But even then people looked enjoying and satisfied with the offers.

Shoppers visiting Dubai Mall, Mall of the Emirates, City Centre Deira and City Centre Mirdif and more malls in Dubai, during the ‘Super Sale’ can look forward to discounts of up to 90 per cent across over 200 electronics, fashion, jewellery, home appliances, and cosmetics brands in the malls

The organiser Dubai Festivals and Retail Establishment (DFRE) has unveiled the list of brands offering up to 90 per cent off across Dubai’s malls during the 3 Day Super Sale (3DSS), starting 2 May until 4 May 2019:

In this segment, the popular brands are American Eagle, Balmai, Marks & Spencer, Gap, Karen Millen, Levi’s, Lipsy, Mango, Reiss, Superdry, Diesel, FOREVER 21, G2000, and Sacoor Brothers.

In Beauty segment the popular brands participating in 3DSS, Bath & Bodyworks, Debehnams, Neal’s Yard Remedies, Rituals, V Perfumes, INGLOT, MIKYAJY, and Nars.

Homeware is another important section for the buyers looking to change the interior and exterior as well. They include Crate & Barrel, Homes R Us, DANUBE HOME, Dwell, Home Box, IKEA, Maison Du Monde, Pottery Barn, Tavola, THINK KITCHEN, and United Furniture.

Tope brands in this segment include Accessorize, ALDO, Carpisa, CHARLES & KEITH, Ecco, Herschel, Monsoon, Steve Madden, TOMS, Vision Express, Sun & Sand Sport, Stadium, and Kipling.

The Super Sale discount in this segment comes from Jawhara, Pandora, ZEN Diamond, Rivoli, Al-Futtaim Watches & Jewellery, Koraba Jewellery, and Seddiqi & Sons.

Kids are very important, and there is a lot for them as well during the three-day sale period. Top brands include Build-a-Bear Workshop, Early Learning Centre, Lego, Mamas & Papas, Toys R’Us, The Children’s Place, and Carters.

Supercharging this year’s sale, key partner RAKBANK will offer a “win your spends back” promotion, giving RAKBANK Mastercard Debit and Credit Card customers the chance to win back their spends during the 3DSS period. Shoppers will need to spend a minimum of AED 250 to enter the draw, whereby ten lucky winners will each win back their spends of up to AED 1,000 every day of the 3-day event, totaling up to AED 30,000 that is up for grabs over the sale period.

Frederic de Melker, Managing Director Personal Banking at RAKBANK, commented: “The Bank is delighted to partner with Dubai Festivals and Retail Establishment (DFRE) and sponsor the sixth edition of the 3 Day Super Sale (3DSS) shopping extravaganza. We understand that this time of the year can be very costly where customers are buying what they need for Ramadan, shopping for new clothes or booking tickets and making holiday plans for the upcoming Eid break. With customer-centricty as the Bank’s main focus, we have opened the doors for new and exciting lifestyle rewards that they can benefit from. Cardholders can take advantage of this unique and wonderful reward to win back all their spends during the upcoming 3DSS period.”

Girish Nanda, General Manager, UAE and Oman at Mastercard, commented: We’re delighted to be a part of 3DSS this year, as it’s such a staple event in Dubai’s Retail Calendar that is eagerly anticipated by shoppers. We hope that the “Win your spends back” promotion, adds an extra element of excitement for RAKBANK Mastercard Debit and Credit Card holders with the opportunity to win this once in a lifetime prize.” –