By Abdul Basit
EROS Group, one of the leading retailers in the UAE, has opened its new store in Dubai Hills Mall and its Director Mohammad Badri said more stores are in the pipeline during the year.
Speaking to The UAE News Mr. Badri said: “This is our 14th store in the UAE. We are constantly expanding. This is a very premium store. It’s a great experience for customers. We have a range of products in one store. We have plans to expand further. We are looking at premium locations for our new stores.” Samsung Galaxy S22 has received a very good response, he added.
The Middle East’s leading electronics retailer currently operates 14 stores across the UAE and will continue its expansion plans by opening more stores in the UAE by 2022. This is part of its billion-dollar strategy to open more stores in the Emirates and create more jobs to help boost the UAE retail sector. This is also in line with the strategy to get closer to the customers of newly developed areas of Dubai.
In addition, EROS has focused on scaling up its investments in its digital experience while also keeping a priority on what a customer experiences while shopping in person. The new store will feature premium home appliances and electronic brands, such as mobile phones, laptops, televisions, computers, and appliances like washing machines, refrigerators, and accessories – with a range of exciting offers, payment schemes and delivery options.
“We are delighted to welcome everyone to our newest retail location that focuses on shopping convenience for a range of premium electronics and digital products,” said Mohammad Badri, Director, EROS Group. “As part of our expansion strategy, we want to offer customers a seamless omnichannel experience and convenience. The new store will help us to engage and interact with our customers better,” added Badri.
Also, part of its sustainability drive, the retailer will discontinue plastic bags from all its stores and switch to eco-friendly paper bags.
EROS saw its business grow since the pandemic and has built a strong brand loyalty for over 54 years. Today, it has one of the largest portfolios of popular brands like Samsung, Hitachi, TCL, Ariston, and Midea, amongst others. – abdulbasit@theuaenews.com
