The UAE News Report
Paws & Co will unveil a billboard that prints a 12-metre veterinary bill at Woofstock Dubai on November 1, as part of a campaign about the costs of delayed pet healthcare.
The installation, which the company calls the Pet Bill-board, is part of its “Wait and See, Isn’t Free” campaign. A Pet Care calculator is also being launched to help owners estimate costs and understand preventative care.
Illustrating potential lifetime costs
The campaign follows the story of Bobby, a Golden Retriever whose minor limp develops into a more serious condition. The company’s illustration sets out AED140,000 in potential lifetime veterinary costs.
Paws & Co says earlier intervention and preventative care could reduce the costs in the example by nearly 37%, or AED51,480. Those figures are campaign estimates rather than a guarantee of an individual pet’s costs or health outcome.
Research conducted by the company among UAE pet owners found that more than 40% had delayed a veterinary visit because of cost. More than 70% reported spending at least AED1,000 on a single treatment, while nearly 20% had faced a bill of AED5,000 or more.
The company also said more than 90% of respondents did not have pet insurance.
Preventative care and clinic plans
Dr Farah Murrani, chief medical officer and co-founder of Paws & Co, said: “Preventative care gives us the opportunity to monitor a pet’s health over time and identify certain problems earlier, before they potentially become more serious or complex to treat.”
The company said preventative care can include routine examinations, vaccinations, dental care, parasite prevention and screening based on a pet’s age, breed and risk factors. It acknowledged that regular monitoring cannot eliminate every illness or emergency.
Paws & Co plans to develop 30 veterinary clinics across the UAE by 2030. Its first clinics, in Motor City and on Hessa Street, are scheduled to open in January and February 2027.
The company’s proposed subscription memberships will combine routine checkups, vaccinations, screenings and ongoing monitoring.
