UAE telecoms operator du has won two regional awards recognising its brand transformation and plans to expand beyond traditional connectivity services.
du and TBWA\RAAD won the Brand Evolution category at The Marketing Society GCC Awards 2026, while du and Landor received Gold for Best Brand Architecture Solution at the Transform Awards MEA 2026.
The Marketing Society recognised du’s strategic positioning, creative execution and results. The Transform award recognised the brand structure designed to support expansion into new digital services while retaining its established identity.
Ibrahim Almayahi, Head of Commercial Brand & Marketing Communications at du, said: “We are proud to receive the awards as they recognize both the ambition of our brand evolution and the rigor behind it.”
The company said the awards reflect its shift towards a broader portfolio of digital services and experiences.
