The UAE News report: Al Maya Group Director and Partner Kamal Vachani has announced the launch of a U.S. food festival called: ‘Discover America with a Fork and the Road’ at its select supermarkets across the UAE.
The 21 days campaign will be held in collaboration with the U.S. Department of Agriculture’s Regional Office of Agricultural Affairs and the U.S. Foreign Commercial Service Office based at the U.S. Consulate General in Dubai. The food festival is being organized on the occasion of the Independence Day of the United States of America on July 4.
Mr. Kamal Vachani said, “We are very excited to announce the 21 days ‘Discover America with a Fork and the Road’ campaign and we hope this food festival will be a huge success by attracting a large number of customers in the UAE.”
Unveiling the details of the US food festival campaign Mr. Vachani said, “Aqila Al Akeela (a wise woman who eats a lot) is our campaign ambassador who will travel around the United States telling the story of farmers, ranchers, chefs and producers.”
Ms. Valerie Brown, the USDA’s Regional Agricultural Counselor said: “We are excited to partner with Al Maya to launch the first activity of our 18-month Discover America with a Fork and the Road Campaign. We want to highlight the quality and diversity of American food products at their stores. Keep an eye on our cooking videos to see how you can use these quality ingredients in quick delicious recipes. Here is our first video 4 in 4 for the 4th of July https://youtu.be/D1xkMgIqEf0.
Mr. Vachani added: “Loyal customers visiting the select Al Maya Supermarkets during the ‘Discover America with a Fork and Road’ campaign will get a chance to win 10 tickets of Expo 2020.”
Al Maya Supermarkets serve all nationalities across the UAE and fulfil their requirements related to fresh vegetables, fruits, juices and packaged food. “A large variety of US food will be on display during the campaign,” Mr. Vachani informed.
Al Maya Group, the UAE-based business conglomerate, has more than 50 supermarkets in the GCC countries in addition to other businesses. – abdulbasit@theuaenews.com
