Staff Report
Dubai: The Dubai economy urges shoppers to choose only registered websites by digital protection programme for online shopping in order to secure the consumer’s rights.
Dubai economy has already enrolled at least 44 websites in digital protection program. Websites that have adopted the program display the consumers protection logo of Dubai economy and are bound by the consumer protection laws and regulations in the UAE.
The Commercial Compliance & Consumer Protection (CCCP) sector in Dubai Economy has also ensures that only enrolled employees on the websites are trained to follow the relevant protection laws.
The Consumer Protection logo represents a commitment to the principle of transparency in buying and selling and thus helps licensed e-commerce websites to win greater consumer confidence.
The Digital Protection programme aims to introduce all categories of shoppers to consumer protection mechanisms and educate them on their rights and their duty to report issues faced during or after a purchase,” said Ahmad Al Muhairi, Senior Manager for Business Awareness in CCCP.
He added, consumer confidence in conventional as well as online retail is critical to protecting Dubai’s reputation as a destination for shopping.
“Traders are keen to take advantage of the Digital Protection programme because of the way it supports e-commerce. Dubai Economy seeks to encourage consumers to choose websites that have adopted the programme. With consumer rights guaranteed people can confidently make use of the advantages of online in viewing products, comparing prices and making purchases at their convenience.” Al Muhairi added.
The Digital Protection programme responds to the need for checks and regulations in the e-commerce sphere, which is witnessing steady growth in the UAE, particularly in the retail sector in Dubai, said Al Muhairi.
Digital Protection extends the facility to raise a complaint regarding online purchases on the Ahlan Dubai number, and protects the rights of consumers as well as merchants, he concluded.
