The UAE News Report: Dagenham & Redbridge FC are excited to announce that Marwan Serry, the Egyptian YouTuber and creative entrepreneur, has joined the club’s ownership group, alongside Club Underdog.
> Marwan is the founder of Arcade, a digital production studio, and the creator of Erza3, a football YouTube channel with over 2 million subscribers and a reach of more than 5 million fans across platforms. His influence makes him one of the leading Arabic voices in global football media.
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> “Football’s how I’ve connected with people my whole life,” said Marwan. “I feel lucky to join a club with real character and potential. I’m here to contribute and be part of something meaningful.”
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> Also joining the club in a leadership role is Salma Mashhour, who has been appointed Director of Development & Engagement.
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> A prominent digital storyteller in UK football, Salma is known for her matchday vlogs covering everything from the Premier League to 10th-tier games. Her content has helped Arabic-speaking fans explore the full depth of the English football pyramid.
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> “To be heard in football, women often have to go the extra mile — and I did,” said Salma. “What resonates most with Arab audiences isn’t just the Premier League. It’s the system behind it — the pyramid. That’s what makes English football so powerful.”
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> Salma’s content was instrumental in inspiring Marwan’s interest in the lower tiers of English football, and the duo are now set to bring their creative energy and cultural insight to Dagenham & Redbridge.
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> “Joining this club is about thinking differently, reaching new fans, and telling the story of Dagenham & Redbridge to a wider world,” said Salma. “I’m especially excited to work closely with the local community on this journey.”
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> Daniel Hall of Club Underdog added: “We’re thrilled to welcome Marwan and Salma to the club and look forward to working closely with them.”
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> With this announcement, Dagenham & Redbridge FC deepens its commitment to growth beyond the pitch — expanding its global footprint, connecting with Arabic-speaking audiences, and embracing a new era of creative, community-first
> Marwan is the founder of Arcade, a digital production studio, and the creator of Erza3, a football YouTube channel with over 2 million subscribers and a reach of more than 5 million fans across platforms. His influence makes him one of the leading Arabic voices in global football media.
>
> “Football’s how I’ve connected with people my whole life,” said Marwan. “I feel lucky to join a club with real character and potential. I’m here to contribute and be part of something meaningful.”
>
> Also joining the club in a leadership role is Salma Mashhour, who has been appointed Director of Development & Engagement.
>
> A prominent digital storyteller in UK football, Salma is known for her matchday vlogs covering everything from the Premier League to 10th-tier games. Her content has helped Arabic-speaking fans explore the full depth of the English football pyramid.
>
> “To be heard in football, women often have to go the extra mile — and I did,” said Salma. “What resonates most with Arab audiences isn’t just the Premier League. It’s the system behind it — the pyramid. That’s what makes English football so powerful.”
>
> Salma’s content was instrumental in inspiring Marwan’s interest in the lower tiers of English football, and the duo are now set to bring their creative energy and cultural insight to Dagenham & Redbridge.
>
> “Joining this club is about thinking differently, reaching new fans, and telling the story of Dagenham & Redbridge to a wider world,” said Salma. “I’m especially excited to work closely with the local community on this journey.”
>
> Daniel Hall of Club Underdog added: “We’re thrilled to welcome Marwan and Salma to the club and look forward to working closely with them.”
>
> With this announcement, Dagenham & Redbridge FC deepens its commitment to growth beyond the pitch — expanding its global footprint, connecting with Arabic-speaking audiences, and embracing a new era of creative, community-first
