The UAE News Report: At the heart of Dubai’s dynamic cultural scene, Murat Tütüncü stands as a pioneering force, reshaping the hospitality industry with a vision that marries tradition and modernity. Starting from humble beginnings, Murat has built a string of multi-million-dollar restaurant brands that are celebrated across the region and globally.
Murat’s illustrious journey began in 2009 with the launch of Bosporus Dubai—a Turkish dining establishment that quickly captured hearts with its five prime locations including Dubai Mall and Downtown Boulevard. Its striking appeal won over both the public and royalty, culminating in an acquisition by an Abu Dhabi royal, which fueled its expansion to over 15 locations worldwide, including a presence in London.
Not one to rest on his laurels, Murat introduced a new concept in 2022 with the co-founding of Amaya Dubai. Situated in Dubai Mall, Amaya is a futuristic, AI-driven dining experience known for its premium shisha, captivating design, and the memorable art piece “The Bear” by Joseph Klibansky. This venue has rapidly become a nexus for celebrities, influencers, and connoisseurs alike.
With a dedicated team of 90 and a pioneering digital strategy, Amaya is poised for expansion into Erbil and additional GCC cities, along with the upcoming launch of two innovative dining concepts in 2025.
Murat Tütüncü’s credo is direct: “I don’t believe in shortcuts. It’s about staying true to the vision, building a strong team, and never stopping.” Influenced by industry giants such as Steve Jobs and Elon Musk—and inspired deeply by his mother’s support—Murat values discipline, a quality reinforced by his passion for sports. “Sports give me balance—it’s my reset button,” he explains. His belief is that no achievement can stand without team loyalty and a solid structure.
As Amaya embarks on its next journey, Murat remains committed to building enduring brands that continue to inspire and innovate.
Murat’s illustrious journey began in 2009 with the launch of Bosporus Dubai—a Turkish dining establishment that quickly captured hearts with its five prime locations including Dubai Mall and Downtown Boulevard. Its striking appeal won over both the public and royalty, culminating in an acquisition by an Abu Dhabi royal, which fueled its expansion to over 15 locations worldwide, including a presence in London.
Not one to rest on his laurels, Murat introduced a new concept in 2022 with the co-founding of Amaya Dubai. Situated in Dubai Mall, Amaya is a futuristic, AI-driven dining experience known for its premium shisha, captivating design, and the memorable art piece “The Bear” by Joseph Klibansky. This venue has rapidly become a nexus for celebrities, influencers, and connoisseurs alike.
With a dedicated team of 90 and a pioneering digital strategy, Amaya is poised for expansion into Erbil and additional GCC cities, along with the upcoming launch of two innovative dining concepts in 2025.
Murat Tütüncü’s credo is direct: “I don’t believe in shortcuts. It’s about staying true to the vision, building a strong team, and never stopping.” Influenced by industry giants such as Steve Jobs and Elon Musk—and inspired deeply by his mother’s support—Murat values discipline, a quality reinforced by his passion for sports. “Sports give me balance—it’s my reset button,” he explains. His belief is that no achievement can stand without team loyalty and a solid structure.
As Amaya embarks on its next journey, Murat remains committed to building enduring brands that continue to inspire and innovate.
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