The UAE News web report: His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, has officially joined video-sharing social networking service TikTok.
Sheikh Mohammed, who is among the most followed leaders on social media platforms, made his debut on TikTok with an inspirational video that features his own voice.
The Dubai Ruler will share short clips of his 50-year journey in public service, providing insights in leadership and management to inspire youth to create positive change in their societies.
The launch of Sheikh Mohammed bin Rashid’s official TikTok account comes from his keenness to connect with his followers, especially the young generation who make up the majority of the short-form mobile video platform’s audience.
Announcing his account @hhshkmohd on the social media platform, Sheikh Mohammed tweeted on Saturday: “TikTok has more than 800 million followers. We want to be where the people are. We want to build positive Arabic content. We want to listen to young people and have them hear our story.”
Youth are at the centre of several humanitarian and social initiatives that Sheikh Mohammed bin Rashid launches and oversees, including the Arab Reading Challenge, Arab Hopemakers, one million Arab coders and Madrasa that benefits millions of young people across the Arab region.
With more than 800 million monthly active users, TikTok presents a new platform to create positive Arabic content in leadership, management and nation-building that adds value to young audiences. The platform will be utilised to reach youth more efficiently and implement Sheikh Mohammed bin Rashid’s philosophy to spread hope and positivity in the region and the world.
Sheikh Mohammed bin Rashid inspires and empowers the youth to develop innovative solutions that overcome challenges in their societies and lead a positive change in their communities. Targeting young people stems from Sheikh Mohammed bin Rashid’s belief that the coming generation is the future and hope of achieving development in societies. Sheikh Mohammed bin Rashid is one of the most followed world leaders on social media, with more than 22.6 million followers across social media platforms.
