Staff Report
BenQ has attained the pole position in the overall projector segment in the Middle East region with a massive 23.47% market share in the second quarter of 2018. The KSA region recorded a historic figure of 59% of the overall projector market in the same period. The lead puts them ahead of all other projector brands put together irrespective of their segment.
The brand continues their stellar performance in other sub-segments as well. The wave of celebration extends as they take the lead in the 4K Projector segment in the Middle East with an unprecedented market share of 63.6% in Q2 2018. They also capture the lead in the 4K Projector category in the KSA region with 76.6% market share in 1H 2018.
This is due to BenQ’s unique Cinematic Color technology that offers long-lasting accurate colours for the movie lover, and the new TK800 4K sports projector that brings the immersive match viewing as the stadium. The latest numbers ensured BenQ as the top brand in the 4K projector segment, and boost customer preference for the brand. Its state-of-the-art technology has also led to its leading position in the overall projector system.
Also, BenQ W1700 4K home cinema projector has won a European award of the coveted European Imaging and Sound Association (EISA): EISA Best Buy Projector 2018-2019.
“The recognition from EISA is undoubtedly a great boost to the W1700 and cements its position as one of the high-valued home cinemas. it could not have come at a better time for us. The results of the last quarter have been beyond our expectations. The market lead has truly been a cause of celebration for us. We hope that we continue to make history going forward. It gives us the incentive to innovate and design more models. The 4K home projector series is a major segment for us. Our aim is to make them a vital part of the consumer’s viewing experience,” said Manish Bakshi, Managing Director at BenQ Middle East.
The EISA panel officially states that “The W1700 from BenQ brings UHD HDR qualities to big screen projection in the home, at a price which previously only delivered Full HD. BenQ’s optical system leverages a DLP Digital Micromirror Device, in which the pixels of a Full HD array are shifted to four positions per frame, giving a UHD experience with crisp, bright and brilliant images. Colours are impressively accurate straight out of the box, and 3D playback is offered for that extra level of cinematic immersion. The compact cabinet makes the W1700 easy to install, while its on-screen menus are packed with tools and adjustments. As a way to upgrade to UHD projection, the W1700’s combination of quality and value are irresistible.” -abdulbasit@theuaenews.com
