The UAE News report: Striking a perfect balance between sportiness and sophistication that embodies the aspirations of customers in the region, the 2021 Lexus IS has been revealed in the UAE at an exclusive preview hosted by the brand’s local distributor – Al-Futtaim Automotive.
Held last week at Al Futtaim Lexus’ state-of-the-art centre at Green Community, Dubai Investment Park (DIP), the event was attended by Lexus customers, Lexus F Club Members , UAE car enthusiasts, media personnel and social influencers, who witnessed the reveal of the new 2021 Lexus IS in its three distinct versions – Lexus IS 300 Premier, Lexus IS 350 F Sport Prestige and Lexus IS 350 F Sport Platinum.
The latest version of the popular vehicle remains true to its foundation as a front-engine, rear-wheel-drive sports sedan, while expanding on the qualities that have built its loyal following across the UAE. Available in three variants across the UAE, the new Lexus IS will be offered to customers with a special price, starting from AED 175,000 for the Lexus IS 300 Premier, AED 215,000 for the Lexus IS 350 F Sport Prestige and AED 245,000 for the Lexus IS 350 F Sport Platinum. Al-Futtaim Lexus will be providing the new IS customers with free insurance for the first year and a complimentary services package for up to three years or 60,000 KM whichever comes first.
Presenting the Lexus IS evolution to date and unveiling the all-new generation for 2021, Saad Abdullah, Head of Marketing & Brand Operations, said: “We are delighted to launch the iconic 2021 Lexus IS in the UAE – a market of automotive connoisseurs. Now in its fourth generation, the Lexus IS is the culmination of over two decades of innovation and high performance in the segment. With a stunning new design, impeccable refinement and athletic powertrain, every journey in the new IS is a true experience of exceptional luxury and exhilarating performance.”
The exclusive preview event of the new Lexus IS also provided a stage to showcase the world’s first Lexus RC F Pro Drift spec car. Custom-built in the UAE, the 844hp Lexus RC F Carbon Kevlar was accompanied by Lexus F Brand Ambassador, Ahmad Daham – the five-time Middle East Drift Champion. Daham did do a lot of R&D efforts on the car to meet the FIA standards and make it the first Lexus RC F Drift in the world to compete in multiple events across the region.

Holding the Guinness World Record for the longest twin drift, Jordanian Ahmad Daham stood proud next to the Lexus RC F drift car, and said, “As one of the Lexus family members in the region, I feel proud to join the exclusive preview of the new Lexus IS and get the chance to meet UAE car enthusiasts who strive to experience the fusion of exhilaration and distinction in Lexus cars. As Lexus F marks the highest expression of power and performance, I’m excited to get behind the wheels of the all-new Lexus IS 350 F Sport and live a visceral racetrack experience on the roads of the UAE.”
Since the debut of its first generation in 1999, the IS has been renowned for its exhilarating driving performance and sporty styling and has sold more than a million units over two decades. With the unveiling of the 2021 model, it is clear that exceptional craftmanship and countless hours of testing have gone into developing the best IS to date. – abdulbasit@theuaenews.com